FAQ:

Why does my Google Analytics account provide me very different statistics than what I see when I log into my account?

Google Analytics uses JavaScript tags to collect data. This industry-standard method yields reliable trends and a high degree of precision, but it's not perfect. Most of the time, if you are noticing data discrepancies greater than 10%, it is due to an installation issue. Common problems include JavaScript errors, redirects, untagged pages and slow client-side load times.

We mask your email links and redirect traffic to them. This is to protect you against spam complaints and to also enable us to track the clicks. The downside is that many tracking counters will not count redirected traffic because they cannot determine the source.

We find that statcounter.com offers a more accurate tracking platform.
Sometimes Google will capture some of our traffic under a different name such as facebook, etc., although we can't say why it's picked up that way.

If for example you send an ad through us and people clicked to your website and we didn't redirect the click through our servers, then our clients would be able to get the IP addresses (information on people who have clicked) and they would have the means to contact them outside of the campaign (Has to do with the “opt in” process). Of course if they fill out a form you have not gotten them to opt in to you and you can contact them. We are referring to the click throughs that do not fill out a form. Stat Counter is good at capturing redirects at this time.