Wednesday, June 11 2008
For those of you I did not have the pleasure of meeting, at the recent GMMDA Convention I wanted to bring you up to speed on a "No Fail" Mail program. To my knowledge, no other mail company offers this "Complete Mail Solution". From Mail leads, phone leads and even "email' leads, this program offers much more than you are accustom to.
For those of you who visited the Auto Technologies Inc booth, you know exactly what I???m talking about .
First let me tell you what the Complete "No Fail" Solution is...
Auto Technologies creates a great mail piece. Nothing spectacular about that. All mail houses have some great graphics people. It???s the rest of the campaign that makes it different. Bear with me, while I explain.
Like some competing mail companies, the piece will have an activation code. Wait.... this is different. You are not simply provided with your "Postal Mail Pieces", better known as ???Snail Mail???, you are additionally provided with approximately 100,000 "Email Pieces" and SEVERAL ways to capture the contact information of your recipients.
How it works:
1st the customer may choose to go online and activate the code, thereby generating a "lead" to your dealership with the shoppers "contact information".
2nd the customer may choose to call the dealership, to activate his/her code... wait....Auto Technologies also provides a national toll free number and or local #'s, so even IF, the call does not get answered... the callers "ID" is captured in the system! You never miss a call!!!
3rd the recipient may bring their code to the dealership for activation. Wait..., There's so much more!
Now, as you may recall I indicated there are 100,000 Email Pieces sent out also. Those email pieces correlate with the Mail Piece offering the same incentive, or can lead to a Credit Application! You can???t lose! You get email leads, ups, calls, and applications!!!
The program offers an incentive of your choice. A "Highly Perceived Value Premium??? works best. For instance $1000 online Shopping Sprees or Mini Vacations, etc...."Pre - Loaded" Visa or Wal-Mart Cards, etc....
In order to receive the Incentive, the customers have to activate their code.
All incoming calls from Email and Postal mail are captured in the tracking system and it comes with a "Follow Up" mailer! That's right. Remember I told you if they call the number the customer???s info is captured? That info is exported into labels and the customer is sent a follow up letter !
On top of all of this, you are provided with a 40 inch "REUSABLE "fabric sign for your window. It's made from the new innovative Fabric Media you've been hearing so much about. It sticks to any surface and leaves no residual! You can use it over and over.
Email Marketing Done Right - We've been lied to - It's not all about the "Open",...initially
What emails yield the highest open rates, and which are relevant to your campaigns success?