Friday, August 18 2006
I was just so desperately wanting to offer my clients a new innovative way to do direct mail. There has already been such great response with the 25,000 Piece General Saturation pieces we offer and incredible response to our FastApps Email Marketing Program that it only made sense to combine them!!! Why should our dealers have either or? Why not offer a service that has it all? That's why we came up with "The Complete Mail Marketing Solution.
We even provide Abatex Signs! I'm sure you've never heard of Abatex! It's new this year! Is a sign you cna use over and over!. You can stick it to your window or your floor, your car, even your lot if you want!! It's been tested at 500 mile per hour winds! It's been washed in the washing machine! It still sticks!!! Over and over.
Our Complete Mail Marketing Solution isn't offered anywhere else, but through us or our brokers. You can't get it anywhere else! It has it all!
Mail, E-mail, Credit Applications, Abatex Sign, Automatic Touch Tone Response System, "IVR", Call Tracking Toll Free Numbers, Hang Tags, Giant 8-10Ft Helium Balloon, Interactive Website for Code Activation, Guest Sign In Sheets, and more!
How it works:
1st the customer may choose to go online and activate the code, thereby generating a "lead" to your dealership with the shoppers "contact information".
2nd the customer may choose to call the dealership, to activate his/her code... wait....Auto Technologies also provides a national toll free number and or local #'s, so even IF, the call does not get answered... the callers "ID" is captured in the system! You never miss a call!!!
3rd the recipient may bring their code to the dealership for activation. Wait..., There's so much more!
Now, as you may recall I indicated there are 100,000 Email Pieces sent out also. Those email pieces correlate with the Mail Piece offering the same incentive, or can lead to a Credit Application! You can't lose! You get email leads, ups, calls, and applications!!!
The program offers an incentive of your choice. A "Highly Perceived Value Premium" works best. For instance $1000 online Shopping Sprees or Mini Vacations, etc...."Pre - Loaded" Visa or Wal-Mart Cards, etc....
In order to receive the Incentive, the customers have to activate their code.
All incoming calls from Email and Postal mail are captured in the tracking system and it comes with a "Follow Up" mailer! That's right. Remember I told you if they call the number the customer's info is captured? That info is exported into labels and the customer is sent a follow up letter !
On top of all of this, you are provided with a 40 inch "REUSABLE "fabric sign for your window. It's made from the new innovative Fabric Media you've been hearing so much about. It sticks to any surface and leaves no residual! You can use it over and over.
Email Marketing Done Right - We've been lied to - It's not all about the "Open",...initially
What emails yield the highest open rates, and which are relevant to your campaigns success?